Carina Ferreira Gomes Rufino - Team
Office of the Deputy Head of: Technology Transfer
Role: Deputy Head of Research Center
Date of Hire: 17/01/2000
Registration: 301971
Mini-curriculum
Carina is a Journalist, graduate from the State University of Londrina (1998), with a master?s degree in Communication from the Methodist University of São Paulo (2010). She is the communication manager at Embrapa Soybean, a research unit of the Brazilian Agricultural Research Corporation (Embrapa). Has experience in corporate communication, currently working on the following subjects: corporate communication, communication and strategy, international communication, management, communication and sustainability, branding. At Embrapa, Carina is the leader of the project "Strategic Communication for sustainability of soybean in production systems in Brazil". She has led several communication projects and developed communication strategies for research projects and technology transfer methodologies. She was an associate professor of the postgraduate course in Organizational Communication and Public Relations at the State University of Londrina (UEL).
Education
1994 - 1998
Graduação em Comunicação Social - Jornalismo
Universidade Estadual de Londrina
Title: Revista Saúde Londrina: uma proposta de jornalismo on line
Obtained year: 1998
Advisor: Mario Benedito Sales
2005 - 2006
Especialização em Gestão da Responsabilidade Social Corporativa e Or
Faculdade Estadual de Ciências Econômicas de Apucarana
Title: Responsabilidade Social Corporativa: o desafio de implantação de um programa participativo
Obtained year: 2006
Advisor: Cleusa Asaimone
2008 - 2010
Mestrado em Comunicação Social
Universidade Metodista de São Paulo
Title: Cruzando fronteiras: desafios de comunicação para organizações brasileiras com atuação internacional
Obtained year: 2010
Advisor: Wilson da Costa Bueno
Keywords: identidade organizacional, Comunicação e cultura, Multinacionais brasileiras, Internacionalização, comunicação organizacional
Area: Applied Social Sciences / Área: Communications / Subárea: Press Advisory / Especialidade:
Area: Applied Social Sciences / Área: Communications / Subárea: Social Responsibility / Especialidade:
Areas of expertise
- Grande área: Applied Social Sciences / Área: Communications / Subárea: Comunicação Empresarial
- Grande área: Applied Social Sciences / Área: Communications / Subárea: Press Advisory
- Grande área: Applied Social Sciences / Área: Communications / Subárea: Journalism and Editing / Especialidade: Specialized Journalism (Community, Agricultural, Corporate, Scientific Journalism)
- Grande área: Applied Social Sciences / Área: Communications / Subárea: Social Responsibility
- Grande área: Applied Social Sciences / Área: Communications